Download
HTML Embed
HTML EMBED
Click to Copy

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
This Is Uncomfortable
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report

Time Warner considers buying a stake in bad boy media

David Gura Jun 10, 2014
Share Now on:
HTML EMBED:
COPY

On Monday, Time Warner spun off its namesake, Time magazine. Now, it is reportedly considering buying a stake in Vice Media.

It is safe to say Time’s founder, Henry Luce, wouldn’t have known what to make of Vice. First, it was an outsider magazine, published in Montreal; today, it is a global news empire.

“It is bad-boy media,” says Rebecca Lieb, an analyst with The Altimeter Group. “It is sex and drugs, and rock and roll, and going to far-flung corners of the earth in wildly irreverent ways.”

Surprise! That’s pretty popular.

“They have really hit the sweet spot for reaching perhaps the most elusive audience in media – the 18-35-year-old male audience,” Lieb says.

According to Tony Wible, a senior analyst with Janney Capital Markets, Vice has embraced new media, and it is making money.

“I think Time Warner is focused around TV and movies, and I think that anything that may complement that they may look at,” he says.

If this deal goes forward, analysts say, it will be interesting to see what effect, if any, being owned by a big media giant could have on Vice.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.