What have you always wondered about the economy? Tell Us

Time Warner considers buying a stake in bad boy media

David Gura Jun 10, 2014
HTML EMBED:
COPY

Time Warner considers buying a stake in bad boy media

David Gura Jun 10, 2014
HTML EMBED:
COPY

On Monday, Time Warner spun off its namesake, Time magazine. Now, it is reportedly considering buying a stake in Vice Media.

It is safe to say Time’s founder, Henry Luce, wouldn’t have known what to make of Vice. First, it was an outsider magazine, published in Montreal; today, it is a global news empire.

“It is bad-boy media,” says Rebecca Lieb, an analyst with The Altimeter Group. “It is sex and drugs, and rock and roll, and going to far-flung corners of the earth in wildly irreverent ways.”

Surprise! That’s pretty popular.

“They have really hit the sweet spot for reaching perhaps the most elusive audience in media – the 18-35-year-old male audience,” Lieb says.

According to Tony Wible, a senior analyst with Janney Capital Markets, Vice has embraced new media, and it is making money.

“I think Time Warner is focused around TV and movies, and I think that anything that may complement that they may look at,” he says.

If this deal goes forward, analysts say, it will be interesting to see what effect, if any, being owned by a big media giant could have on Vice.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.