Yahoo’s making content of its own

Apr 29, 2014
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Yahoo’s making content of its own

Apr 29, 2014
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Original online content is still in its infancy, but boy, is it a crowded crib.

Beyond the TV and the movie screen, there’s YouTube, Netflix, HBO GO, Vimeo, Vice, Vevo and Hulu — and now there’s Yahoo, too. 

Courtesy of a new deal with Live Nation, Yahoo will air live concerts every day starting this summer. It’ll also offer two new comedy series: “Other Space,” a so-called galactic adventure set a hundred years from now, and “Sin City Saints,” about a fictional pro basketball team. Yahoo is getting into this business because video ads command much higher prices than typical banners and popup ads, but it’s a costly strategy.

Whether it pays off ultimately depends on how good the shows are, how much visibility they get and how well they’re marketed to the public. Otherwise, they risk sinking without trace.  

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