What have you always wondered about the economy? Tell Us

NFL + Hollywood = cash money

David Gura Apr 23, 2014
HTML EMBED:
COPY

NFL + Hollywood = cash money

David Gura Apr 23, 2014
HTML EMBED:
COPY

The Hollywood talent agency William Morris Endeavor announced a big merger last December with the sports marketing firm IMG Worldwide.

IMG represents NFL stars, NBA players, World Cup skiiers and baseball players with multi-million dollar contracts.

“They’ve had to go out and raise $2.5 billion to finance this deal,” says Sharon Waxman, the founder and editor-in-chief of entertainment site The Wrap, who has seen some new details about the merger. “This very ambitious acquisition of theirs of IMG — which is the largest sports talent and events agency in the world — is very much the minnow swallowing the whale.”

Also revealed in the paperwork behind the deal? After the financing of this merger, WME will have some considerable debt racked up. They’ll have to diversify their operations and find new revenue streams  to grow their company. Waxman says agencies are putting a larger emphasis on events, signing athletes, and representing corporations.

And to drive even more cash flow into the company to help fund the debt, Waxman says WME may decide to go public — which would be a big break from tradition.

“That would be very interesting to watch. Who wants to buy those shares, who wants to own a piece of a Hollywood talent agency. That’s not been something that’s been available to the investor public out there before.”

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.