Frozen foods: not your dad’s Hungryman

Sally Herships Mar 18, 2014
HTML EMBED:
COPY

Frozen foods: not your dad’s Hungryman

Sally Herships Mar 18, 2014
HTML EMBED:
COPY

Self Magazine tells readers what foods to eat and what recipes to follow. Now it’s also doing the cooking. The Conde Nast title has launched its own line of frozen foods.

At its icy core frozen food has always been about convenience, but technology has changed and so have consumers — we demand a lot more taste from four minutes on high in the microwave.

And the frozen food industry has delivered. According to Euromonitor International, it’s now worth $37 billion a year in U.S. sales. But companies like Con Agra, which produces everything from Slim Jims to fancier brands like Alexia French Fries, have to do some pretty cool marketing to keep their profiles hot on the frozen food aisle.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.