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Self Magazine tells readers what foods to eat and what recipes to follow. Now it’s also doing the cooking. The Conde Nast title has launched its own line of frozen foods.

At its icy core frozen food has always been about convenience, but technology has changed and so have consumers -- we demand a lot more taste from four minutes on high in the microwave.

And the frozen food industry has delivered. According to Euromonitor International, it’s now worth $37 billion a year in U.S. sales. But companies like Con Agra, which produces everything from Slim Jims to fancier brands like Alexia French Fries, have to do some pretty cool marketing to keep their profiles hot on the frozen food aisle.