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Marketplace Tech

Sneakers on the runway

Lizzie O'Leary Feb 4, 2014
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With the highly anticipated New York Fashion Week just around the corner, most people are probably thinking of extremely tall supermodels in high stilettos and expensive brands.

This season, however, don’t be surprised if you see gym wear on the runways.

“Chanel couture and Dior couture, probably the two most established French fashion houses  showed sneakers that were obviously very high end,” says Kate Betts, author of Everyday Icon: Michelle Obama and the Power of Style, and a former fashion editor.

Betts says that consumers are looking to dress to match their lifestyle.

“It’s the wellness look. I think they want to be active and healthy, even if they’re not active and healthy, they want to look like they are,” says Betts.

She believes this new trend has plenty of room for development and predicts there will be more collaborations between active and high fashion labels. 

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