‘Call of Duty: Ghosts’: The big money behind a blockbuster video game
Share Now on:
The latest version, “Call of Duty: Ghosts,” is out today and there’s even more competition than usual. Sales of last year’s installment topped a $1 billion in 16 days, but in September competitor “Grand Theft Auto: V” hit $1 billion in sales in just 3 days.
No wonder a Hollywood Director shot Activision’s ad for the new “Call of Duty,” featuring actress Megan Fox.
“That’s a sign of them not leaving anything to chance,” explains Kris Graft, editor of Gamasutra. “They don’t want to spare any expense and risk the chance of potentially dropping off of people’s radars especially as we head into the holiday shopping season.”
Game publishers also have shareholders to please, says Dan Hsu, editor of GamesBeat. “Whatever the game franchise is, you see them come up a lot year after year because there’s so much pressure on these public companies to produce revenue.”
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.