Marketplace Logo Donate

Daily business news and economic stories from Marketplace

Tapping into the baby boomer market

Subscribe to our Newsletters

Global spending power among those over 60 is set to hit $15 trillion by the end of this decade. But companies are having trouble figuring out how to market to the baby boomers. 

Matthew Boyle, reporter for Bloomberg, says seniors are aging, but they don’t like to be treated as old and shoved to the side. 

“Corporate America, by and large, has spent so long marketing to soccer moms or to the millennials. They really don’t have a good handle as to the unmet, unarticulated needs of this group,” he says. 

Matthew Boyle, Bloomberg reporter, joins Marketplace Morning Report host Mark Garrison to discuss. 

What's Next

Latest Episodes From Our Shows

Listen
7:35 AM PDT
9:01
Listen
2:31 AM PDT
6:53
Listen
7:50 AM PDT
1:50
Listen
Aug 9, 2022
35:16
Listen
Aug 9, 2022
26:44
Listen
Jul 7, 2022
30:13
Listen
Aug 9, 2022
24:46
Exit mobile version