And, this fall marks the 75th anniversary of Orson Welles' War of the Worlds broadcast that caused people coast to coast to freak, believing the drama was real. The question becomes whether people would fall for something like that today. No way, my friends argue, people are so media literate, you'd never fool 'em now.

Hackers this week got into the computers of a Montana TV station and put out a fake emergency broadcast alert warning of a zombie attack. Fake fake fakety fake, right? Yet, here in 2013, some alarmed viewers called Channel 3 in Great Falls just to check if zombies were attacking. Guess it never hurts to check.

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Follow David Brancaccio at @DavidBrancaccio