‘MAD’ men: 60 years of spoofing the advertising industry
Share Now on:
In the 60-year history of the iconic humor monthly, MAD Magazine has parodied many different targets: politicians, movies, and, of course, Donald Trump, who MAD’s editor-in-chief John Ficarra calls “the gift that keeps on giving.” But Ficarra has a favorite advertising topic to parody.
“The cigarette industry,” he answers, without hesitating. “MAD was very early on into realizing that smoking was bad for you, and a stupid thing to do and you shouldn’t be doing it, and we hammered the cigarette industry for years over their deceptive ads.”
MAD has a new anthology out chronicling the fun it’s had over the years at the expense of the advertisers of the world. It’s called, “Totally MAD: 60 Years of Humor, Satire, Stupidity and Stupidity.”
While MAD Magazine’s sales have fallen from a high of over two million copies in 1974, Ficarra says the magazine has influenced everything from “The Daily Show” to cigarette advertisements.
How ironic. Cue Alfred E. Newman’s smile.
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?