‘MAD’ men: 60 years of spoofing the advertising industry
Share Now on:
In the 60-year history of the iconic humor monthly, MAD Magazine has parodied many different targets: politicians, movies, and, of course, Donald Trump, who MAD’s editor-in-chief John Ficarra calls “the gift that keeps on giving.” But Ficarra has a favorite advertising topic to parody.
“The cigarette industry,” he answers, without hesitating. “MAD was very early on into realizing that smoking was bad for you, and a stupid thing to do and you shouldn’t be doing it, and we hammered the cigarette industry for years over their deceptive ads.”
MAD has a new anthology out chronicling the fun it’s had over the years at the expense of the advertisers of the world. It’s called, “Totally MAD: 60 Years of Humor, Satire, Stupidity and Stupidity.”
While MAD Magazine’s sales have fallen from a high of over two million copies in 1974, Ficarra says the magazine has influenced everything from “The Daily Show” to cigarette advertisements.
How ironic. Cue Alfred E. Newman’s smile.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.