TODAY ONLY - 4x your impact with a Giving Tuesday match! MATCH MY GIFT
Shelf Life

‘MAD’ men: 60 years of spoofing the advertising industry

Sarah Gardner Oct 29, 2012
HTML EMBED:
COPY
Shelf Life

‘MAD’ men: 60 years of spoofing the advertising industry

Sarah Gardner Oct 29, 2012
HTML EMBED:
COPY

In the 60-year history of the iconic humor monthly, MAD Magazine has parodied many different targets: politicians, movies, and, of course, Donald Trump, who MAD’s editor-in-chief John Ficarra calls “the gift that keeps on giving.” But Ficarra has a favorite advertising topic to parody.

“The cigarette industry,” he answers, without hesitating. “MAD was very early on into realizing that smoking was bad for you, and a stupid thing to do and you shouldn’t be doing it, and we hammered the cigarette industry for years over their deceptive ads.”

MAD has a new anthology out chronicling the fun it’s had over the years at the expense of the advertisers of the world. It’s called, “Totally MAD: 60 Years of Humor, Satire, Stupidity and Stupidity.”

While MAD Magazine’s sales have fallen from a high of over two million copies in 1974, Ficarra says the magazine has influenced everything from “The Daily Show” to cigarette advertisements.

How ironic. Cue Alfred E. Newman’s smile.

 

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.