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What Google wants with travel guide Frommer’s

Kai Ryssdal Aug 13, 2012
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What Google wants with travel guide Frommer’s

Kai Ryssdal Aug 13, 2012
HTML EMBED:
COPY

Mergers and acquisitions news today as Google adds guidebook company Frommer’s to its travel and entertainment quiver. 

But what does Google want with a travel guide company? 

All Things Digital reporter Liz Gannes says it’s another way for Google to move towards creating content. Gannes says, “When you’re traveling in a foreign country and you want to find a place to go to dinner, you don’t really want to want to scroll through a list of search results. You just want a nice little paragraph about what’s the best restaurant in town. And that’s the kind of thing Frommer’s can give Google.”

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