If these walls could talk… well, now they can

Marketplace Staff Mar 19, 2012

A new app called Wallit lets iPhone users leave virtual messages on the walls of destination spots like the Eiffel Tower, Yankee Stadium, and the Golden Gate Bridge. The app uses augmented reality, so if you point your phone at a Starbucks, for example, you would see notes that other people have posted to the wall. If you’re at Starbucks, the notes will most likely be some version of this: “Don’t bother trying the bathroom door. There’s a guy in there taking a sink shower. He should be done in five, but you’re gonna want to give it a day to ‘clear out.’”

Speaking of Starbucks, Reuters spoke to Wallit creator, Veysel Berk, who says, “There are 15,000 Starbucks locations all over the world. We are creating walls in each of these locations. If Starbucks claims and wants to customize these virtual walls we are going to allow them by subscription. They are going to be able to customize their logo, collect user feedback and deliver content to these walls”
Augmented reality at Yankee Stadium might be cute, but this is the kind of tech that, if it isn’t already, should be used in some serious spy business. Coded messages left at GPS coordinates from one spy to another. Q, can you hear me?


We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.