Find the latest episode of "The Uncertain Hour" here. Listen
Codebreaker

Search what’s now

John Moe Oct 20, 2011

The link shortening tool, bit.ly, just announced a new search service with something called “reputation monitoring”. It’s not really a search engine, more of a buzz monitoring system.

As ZDNet reports:

In addition to several other factors, Google search results are influenced algorithmically by page rank. Because many tweets and blog posts haven’t even had the chance to establish any page rank yet due to how new they are, bit.ly now offers a way to monitor trending activity via search results using their own data, served up on their own platform.”
“Reputation monitoring” is a service that essentially lets users set up alerts on keywords or topics, much like Google alerts. Not so interesting for the casual Facebooker, but businesses might like this to see if/when their companies are getting slagged in a flamewar or buzzed about on Twitter.

News and information you need, from a source you trust.

In a world where it’s easier to find disinformation than real information, trustworthy journalism is critical to our democracy and our everyday lives. And you rely on Marketplace to be that objective, credible source, each and every day.

This vital work isn’t possible without you. Marketplace is sustained by our community of Investors—listeners, readers, and donors like you who believe that a free press is essential – and worth supporting.

Stand up for independent news—become a Marketplace Investor today with a donation in any amount.