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The Punchline

Oops…Miami Herald Macy’s ad congratulates Heat on being ‘NBA champions’

Katharine Crnko Jun 14, 2011
The Punchline

Oops…Miami Herald Macy’s ad congratulates Heat on being ‘NBA champions’

Katharine Crnko Jun 14, 2011

And now, from the Marketplace “Dewey Defeats Truman” Mistaken Headline Desk, we bring you “Congratulations Miami!”

The Miami Herald ran a nearly-full page ad for Macy’s in Monday’s paper, announcing that Miami Heat “championship” t-shirts and hats were going on sale.

This is the closest LeBron James and the Heat will get to a championship title this season.

Miami lost Game 6 of the NBA finals, and the series, to the Dallas Mavericks Sunday night.

It’s a common business practice for print publications to have two display ads ready to go after championship events. But usually, someone double checks the scores before the paper goes to print.

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