The countdown is on- we need to raise $200,000- help us reach our goal by tomorrow. Donate Now

Libraries look to go the Redbox way

Mitchell Hartman Oct 29, 2010
HTML EMBED:
COPY

Libraries look to go the Redbox way

Mitchell Hartman Oct 29, 2010
HTML EMBED:
COPY

TEXT OF STORY

JEREMY HOBSON: Earnings are out today from Coinstar. Redbox is the company Coinstar owns, and it’s been adding thousands of those red DVD rental kiosks every month. So earnings are expected to be up from last year. And the distribution model is now attracting interest from public libraries. Marketplace’s Mitchell Hartman reports.


Mitchell Hartman: So I’m outside a 7-11 near my office. The Redbox vending machine says “$1 DVD Rentals.” Swipe my card, pick a title, and go from there.

Molly Wood: So it’s even more convenient than something where the DVDs come in the mail because it’s sort of instant gratification.

That’s CNET editor Molly Wood and she says vending machines are a natural fit for public libraries. Borrowers will jump at a service as convenient as Redbox and free.

Libraries in Florida and Arizona are doing it. In Chicago, the library’s exploring the idea of kiosks in transit stations, says spokeswoman Ruth Lednicer.

Ruth Lednicer: You have kind of bestsellers, maybe some music CDs or some DVDs. You use your library card to swipe and then you return it to any of the branches.

CNET’s Molly Wood would add one more thing:

Wood: A USB interface and so you could plug in a Kindle or an iPad and download a digital book or check out a physical book. That would seem to be the killer app.

I’m Mitchell Hartman for Marketplace.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.