News In Brief

Oakley recieves a projected cool $41 mil thanks to Chilean miners

Kai Ryssdal Oct 14, 2010

This final note today. A Marketplace angle on the Chilean mine rescue. Specifically, the sunglasses they were all wearing when they came up.

CNBC had a research firm run the numbers on how much all the coverage was worth to Oakley, the American company that donated the shades.

$41 million in advertising time.

They even broke it down by time of day. More people watched the rescue at night, when the O on the glasses was easier to see.

List price if you want your own? $180.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.  

😱 Halfpriced hoodies! 😱 

This weekend only, when you donate $90 or $8/month, you can snag our cozy new Marketplace zipup hoodie. Don’t wait– this offer ends Sunday at midnight.