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News In Brief

Oakley recieves a projected cool $41 mil thanks to Chilean miners

Kai Ryssdal Oct 14, 2010
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This final note today. A Marketplace angle on the Chilean mine rescue. Specifically, the sunglasses they were all wearing when they came up.

CNBC had a research firm run the numbers on how much all the coverage was worth to Oakley, the American company that donated the shades.

$41 million in advertising time.

They even broke it down by time of day. More people watched the rescue at night, when the O on the glasses was easier to see.

List price if you want your own? $180.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.