Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report

Turning CO2 into mattresses

Jun 24, 2019

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Tech
Download
HTML Embed
HTML EMBED
Click to Copy
Make Me Smart with Kai and Molly
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace
Download
HTML Embed
HTML EMBED
Click to Copy
This Is Uncomfortable
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report

Breakfast: A big meal for food chains

Marketplace Staff Apr 5, 2010
Share Now on:
HTML EMBED:
COPY

TEXT OF STORY

Kai Ryssdal: Thirty thousand people hit the South Lawn of the White House today for the annual Easter Egg roll. The business world rolled out some eggs of its own this morning as well. The kind you eat, over easy, maybe — not the hard-boiled ones you push around in the grass at the White House.

Subway restaurants has joined the battle over the morning meal. It’s introduced a breakfast menu. Marketplace’s Stacey Vanek-Smith has more on the home of the $5 foot-long stepping up its morning game.


STACEY VANEK-SMITH: The breakfast crowd is getting kinda crowded.

BREAKFAST ADS: The new BK Breakfast Muffin Sandwich, for a buck. It’s the one and only Sausage McMuffin. Subway now has breakfast!!!!

Americans spent more than $55 billion on Egg McMuffins, hash browns and lattes last year. Restaurants rolled out hundreds of new breakfast items.

Why the early morning rush? It’s the only part of the fast-food business that’s growing says Harry Balzer, with consumer research firm NPD group.

Harry Balzer: It’s the one bright spot in the restaurant industry and that’s why I think you’re seeing a lot of people running to that space.

Subway’s muffin melts will go up against new offerings from heavyweights like Burger King and McDonald’s, which is doing a dollar breakfast menu and experimenting with new foods, like oatmeal.

The recession took a bite out of fast food breakfasts last year. But now that the economy is recovering, restaurants want to be ready says industry consultant Gary Stibel.

GARY STIBEL: Restaurants that offer a compelling value proposition for Americans returning to work or returning to spending are going to be way ahead of the curve as we come out of this recession.

Stibel says breakfast is cheap to make and doesn’t eat in to other business. People who eat breakfast are just as likely to eat lunch as people who don’t. Subway noticed that trend when it was test-marketing breakfast.

Jeff Larson is VP of marketing at Subway.

JEFF LARSON: We found that a healthy breakfast business has very positive impacts on our lunch business.

Other big chains are watching. Everyone from Taco Bell to Quiznos is scrambling to get on the breakfast bandwagon.

I’m Stacey Vanek-Smith for Marketplace.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.

Make a good investment!

Looking for a great deal?
Get ALL THREE of our new thank-you gifts when you donate $120.

This is a limited time offer – so act soon!