Pabst Brewing Company up for sale

Jennifer Collins Nov 2, 2009
HTML EMBED:
COPY

Pabst Brewing Company up for sale

Jennifer Collins Nov 2, 2009
HTML EMBED:
COPY

TEXT OF STORY

Bill Radke: The New York Post says Pabst Brewing Company, it’s going up for sale. The brewer known for cheap brews seems to be worth a lot these days as Marketplace’s Jennifer Collins reports.


Jennifer Collins: The company from Milwaukee is one of only a few privately-owned brewers left in the country. It has a laundry list of dive-bar favorites — Schmitz, Schlitz, Colt 45, and of course PBR.

Commercial ad: What’ll you have? Pabst Blue Ribbon. Pabst Blue Ribbon Beer.

Pabst has dusted off several brands and marketed them — with a wink and a little irony — to hipsters and college kids.

Gary Hemphill is the managing director of the Beverage Marketing Corporation.

GARY Hemphill: It’s not unheard of to bring back a brand that’s seen its sales languish quite a bit. But I would say what they’ve done is a fairly tall accomplishment.

The Post reports this summer PBR saw its sales increase 21 percent. Altogether, the company could be worth as much as $300 million.

I’m Jennifer Collins for Marketplace.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.