The Greenwash Brigade

Responsible investing for newbies — share your ideas

Janne K. Flisrand Sep 25, 2009

I’ve been invited to do a short presentation to an investing club on “sustainable stuff and investing.” My plan is to define socially responsible investing, then to move on to Corporate Sustainability Reporting and to demonstrate it by reviewing reports for one or two of the companies they already invest in.

A while ago, the Brigadiers discussed corporate sustainability and I had my first and very frustrating foray into trying to find the reports for Seventh Generation. (Update – as predicted, I haven’t tried it since then.) We identified a host of websites and resources that I found overwhelming to navigate.

I’m asking my fellow Brigadiers and all our readers: If you had 15-20 minutes to share the two best, most accessible resources, what would you pick? URLs, comics, and memorable phrases — I’m open to anything!

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