🖤 Donations of all sizes power our public service journalism Give Now

Do you need $25K to fix your home?

Lisa Napoli Dec 14, 2007


Doug Krizner: Not that we needed it, but there’s another sign of how bad the housing market is. It has to do with YouTube and a troubled home-improvement store. Lisa Napoli has more.

Lisa Napoli: Home Depot’s earnings tanked 20 percent in the last quarter, what with the subprime mess and all.

So to drum up some business, the big box hardware store launched a contest on YouTube: To win a $25,000 gift card, you have to make a video explaining how you’d use it to improve your house.

Here’s one entry:

Home Depot Contestant: [To the tune of “Jingle Bells”] “And our washing machine / We found it in the trash / We’d like to get a nicer one / If you would give us cash!”

Bruce Hollander creates promotions and contests. He says user-generated content is a good marketing tool:

Bruce Hollander: The word is involvement. That’s a tremendous advantage, rather than just having you write a name on a piece of paper and sending it in for a sweepstakes.

So far, videos uploaded in the contest have had 80,000 views — 2,000 hours of free promo.

In Los Angeles, I’m Lisa Napoli for Marketplace.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.