My Two Cents

John Bogle

Chris Farrell Apr 25, 2007

John Bogle is the legendary founder of Vanguard, the giant mutual fund company. He’s an industry pioneer, and within the mutual fund business considered a certified curmudgeon. He’s also one of the best friends the individual investor has had in recent decades. The reason is that Bogle opened up index investing to the individual investor with the Standard & Poor’s 500 equity index fund in 1976.

He’s out with a new book, The Little Book of Common Sense Investing. I’ve been reading it, and it’s good. The first sentence is a gem: “Successful investing is all about common sense.” He convincingly explains what he means by financial commonsense over the next 214 pages. Buy it. Read it. Bogle is good for your financial health.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.