Marketplace helps you stay financially responsible all year, now we need YOUR help to keep our budget on track.
Donate NOW to help us hit our target of 2,500 Marketplace Investors by June 30!
TEXT OF STORY
SCOTT JAGOW: The Academy Awards are Sunday. And here in Tinseltown, they’re making the usual preparations. But this year there’s something new: a fleet of electric cars and hybrids. From the Marketplace Sustainability Desk, Sam Eaton reports.
SAM EATON: When it comes to getting the message out about global warming, Matt Petersen with the environmental group Global Green says Hollywood is the perfect match.
The group is lending Oscar stars a fleet of fuel-efficient vehicles as part of its “red carpet, green cars” campaign.
Petersen says the goal is to reach a wider audience.
MATT PETERSEN: By working with celebrities, you can break through some of that media clutter and be able to communicate to the American public through how they increasingly get their news, through entertainment-oriented publications and news shows.
But if the sight of Leonardo DiCaprio arriving in an all-electric Tesla Roadster doesn’t convince you to shell out $92,000 for one of your own, don’t worry. Petersen says there are cheaper ways to be green.
Things like keeping the tires on that old beater properly inflated. Just don’t expect to make it into the pages of the Hollywood gossip mags.
In Los Angeles, I’m Sam Eaton for Marketplace.
The Tesla Roadster
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.