Toyota stands alone

Sam Eaton Dec 29, 2006
HTML EMBED:
COPY

Toyota stands alone

Sam Eaton Dec 29, 2006
HTML EMBED:
COPY

TEXT OF STORY

MARK AUSTIN THOMAS: The auto industry expects slumping sales figures for December, but Marketplace’s Sam Eaton reports one company should buck that trend.


SAM EATON: You can blame the economy, the housing slump or higher gas prices for the projected six percent drop in U.S. auto sales this month.

But there’s one glaring problem with that says Edmunds analyst Jesse Toprak: Toyota. He says the Japanese automaker will likely see a seven percent jump in sales, replacing Ford as the U.S.’s No. 2 automaker.

JESSE TOPRAK: It seems like nothing can stop Toyota this year. They seem to have the right product mix, right image, right momentum in the marketplace.

In contrast, Ford sales are likely to sink nearly 20 percent over last December. Ford has been especially hard hit by declining truck sales.

Of the big three, GM is expected to fare best. The world’s largest automaker is projected to post only a five percent drop in sales.

In Los Angeles, I’m Sam Eaton for Marketplace.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.

Raise a glass to Marketplace!

Just $7/month gets you a limited edition KaiPA pint glass. Plus bragging rights that you support independent journalism.
Donate today to get yours!