This final note today . . .

Marketplace Staff Oct 11, 2006

Only about 10 percent of cell phone users buy ringtones today. That is still enough to amount to a $3 billion industry, but according to a Reuters story I saw today, there’s a plan to improve on that.

And it starts with tunes like this ditty.

[ Ringtone: Smoke on the Water, Deep Purple ]

That’s Deep Purple, in case you didn’t recognize it. Turns out classic rock ringtones are one of the fastest-growing segments in the mobile music biz. Verizon even bought the rights to all of Jimi Hendrix’s work.

Sadly, Led Zeppelin has yet to license its catalog.

— Kai Ryssdal

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.