How LinkedIn is trying to stay afloat

LinkedIn logo

In this photo illustration, the LinkedIn logo is displayed on the screen of a laptop computer on January 27, 2011 in San Anselmo, California.

 

Twitter's stock hit a new low this week, and it seems that right now Wall Street doesn’t have much love for the social-media sector. Despite revenue growth, the sector is seeing a slowdown in users signing up and in advertising sales.

Could LinkedIn weather the storm better than its competitors? 

One a chunk of its revenue comes from corporate recruiters and member fees. 

But Geoffrey James says he thinks LinkedIn is safe because it focuses on what nearly all of us do: work. "And that's its beauty," he says. "It's work. It's the lack of the funny cat pictures," he says. 

Sharing cat pictures may come and go, but sharing who we are as workers, James says, has staying power.

About the author

Dan Gorenstein is the senior reporter for Marketplace’s Health Desk. You can follow him on Twitter @dmgorenstein.

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