B of A named most valuable banking brand in the world

This final note today, from the Marketplace desk of how the heck does this happen? Bank of America has somehow become the most valuable banking brand in the world. That would be the same B of A that got $45 billion in bailout money.

The group that did the survey -- London-based Brand Finance -- figures B of A the brand is worth more than $30 billion. It got there, the survey says, and this really is the best part: by promoting its role as a traditional main street lender.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.

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