Target to sell Kindle, B&N's ad campaign for Nook

If you're thinking of purchasing a Kindle, you can head on over to your nearest Target soon. Target will begin selling Amazon's Kindle beginning April 25. The e-reader was previously only available from the Amazon website.

The retailer said it will sell Kindle for $259 and that it will only be available at select stores, including its flagship in Minneapolis and 102 stores in Florida. Target will roll out the e-reader in other locations later in the year.

In other e-reader news, Barnes & Noble says it will launch a major ad campaign for its e-reader, the Nook, which Best Buy stores are starting to sell this week. Check out the ad for the Nook below.

The e-reader push comes as both Kindle and the Nook are facing stiff competition from Apple's iPad.

About the author

Daryl Paranada is the associate web producer for Marketplace overseeing all daily website content and production, as well as producing multimedia features -- including the popular economic explainer series Whiteboard -- and special projects. Follow him on Twitter @darylparanada.

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