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Big shifts on Main Street

Commercial strip on Sandy Blvd. and SE 28th Ave. in Portland, Ore.

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Vacant storefront on Sandy Blvd. and SE 28th Ave. in Portland, Ore.

Bryan Steelman, owner of Por Que No Taqueria in Portland, Ore. It is in a renovated former upholstery store.

TEXT OF STORY

Tess Vigeland: Walking around the neighborhood for exercise is more and more an exercise in wow, where'd that store go? Empty storefronts litter main drags and alleyways of cities across the country. In fact, according to figures from real-estate consultants Cushman & Wakefield, some 10 percent of retail space is now empty. But new businesses are coming along to fill those gaps.

From the Entrepreneurship Desk at Oregon Public Broadcasting, Mitchell Hartman has this report.


MITCHELL HARTMAN: I'm standing on Sandy Boulevard, a busy four-lane road that runs through the heart of a bustling Portland neighborhood, just a mile or so from downtown.

MIKE WILLIAMS: This would be classified as storefront commercial, on a major thoroughfare, probably post-war.

That's Mike Williams. He teaches real-estate finance and works in the state's economic development department. He's helping me map this post-recession landscape.

The boulevard's lined with shops and restaurants, some new, some old, some empty.

There's a sprawling vintage clothing store that moved from a small space across the street into a defunct car dealership. A shop selling vintage furniture took its place.

WILLIAMS: There's sort of a supply-and-demand effect when it comes to vintage.

Williams says second-hand is hot all over the country, as some people unload what they don't need, and others buy used to live cheaper.

We make our way down the boulevard, past a cell-phone store, a Thai restaurant, to another orphaned car dealership. This one got the ax in the Chrysler bankruptcy.

Now, some of the former showroom is an outlet for discount mattresses. Another section has been converted to cubicle space.

WILLIAMS: It's for short-term lease, something that would fit a kind of a more entrepreneurial economy, people that may need a temporary place to stage themselves.

CHRIS SHERLAND: The thing about retail is that the space is always being recycled and adapted.

Chris Sherland analyzes commercial real estate at Cushman & Wakefield.

SHERLAND: Properties have to adapt over time to reflect the changes in the marketplace.

Those changes now amount to a tectonic shift.

In urban neighborhoods, the recession knocked out small retailers and repair shops that held on for decades. In their place: salons, bars and restaurants that generate more traffic and revenue. In suburbs, community colleges and trade schools are moving into half-empty shopping centers.

And wherever you look, services catering to aging Baby Boomers are moving in, says Richard Green of the USC Lusk Center for Real Estate.

RICHARD GREEN: So whereas there might have been a Spencer Gifts before, there's now a Doc in a Box, who can do urgent care for people at a fairly small price in a very convenient way.

Cheap, convenient. It's a pretty good formula for any kind of retailer to expand in a recession.

Por Que No Taqueria: You guys ready to order? Could I get the one taco with the small salad and can I do it for the shrimp one, the camarones?

BRYAN STEELMAN: My name's Bryan Steelman, and I own Por Que No Taqueria, some low-brow Mexican street food.

Steelman opened his second taqueria in Portland's trendy Hawthorne District a year ago. It's been packed ever since. He took over a funky old building with hardwood floors and exposed beams that for 40 years was a family-owned upholstery shop.

STEELMAN: Someone wouldn't be able to buy this building back and open up an upholstery shop and make the numbers work. Partially because of the way that people are shopping at IKEA and just re-buying something when they need it. But also the way the economy is changing.

Steelman says the speed and severity of the recession has accelerated the retail transformation: with new vacancies, lower rents, and contractors hungry for work.

STEELMAN: It was an excellent time to get good quality construction crew on to do the work. And I do think it was a good time to open up another place where people can come in and get a large sum of food for $6.50.

Back where we started, on Sandy Boulevard, a few miles from that new taqueria is another place you can do quite well with just $6.50 in your pocket.

HARTMAN: And then behind us is Katie O'Brien's, which must be an ancient Irish pub.

WILLIAMS: It has good visibility, especially the coming-home visibility. You have some retailers are on the way to work, some retailers are on the way home, and I guess you would go to a pub on the way home.

A reminder that some rules of the retail game will probably never change.

I'm Mitchell Hartman for Marketplace.

About the author

Mitchell Hartman is the senior reporter for Marketplace’s entrepreneurship desk and also covers employment. Follow Mitchell on Twitter @entrepreneurguy
more taste's picture
more taste - Mar 12, 2010

When there's a daily constant line out the door and lots of drinks being ordered with the tacos you generate a lot more money than the infrequent upholstery customer. I'll bet that mortgage payment is covered in the first weeks of each month.

Vicki Kelsey's picture
Vicki Kelsey - Feb 3, 2010

I agree with you, Dave. How could they make the mortgage? And I am sick to death of incentives for new (big to me) businesses to move in, on the backs of the few mom and pop stores that have survived. Because those new businesses are moving abroad as soon as their incentives run out.

J Ringer's picture
J Ringer - Feb 3, 2010

The only growing business in our parts are new and expanded pawn shops, even moving to fancy tv ads.

D B's picture
D B - Feb 2, 2010

Steve, you're right. There is still dumb growth, although much less in general. Dumb growth is what got us into this mess. What do you propose we do to stop it?

Mitchell Hartman's picture
Mitchell Hartman - Feb 2, 2010

In response to Dave Taylor of Portland, my understanding from Bryan Steelman is that his profitability (and ability to "make the numbers work" in that location) is in part due to the way he staffs service at the restaurant, in addition to menu pricing. It's order-at-the-counter service, not wait-staff service, so labor costs are lower and tables turn over very fast.

Steve Klutter's picture
Steve Klutter - Feb 2, 2010

Some general comments: After Prop.13, California cities have been coerced or offer giveaways for new malls, as malls are now the source for a lot of local funding. Could this hurt Main Street? And, in a corollary, in Reno, NV the city council ovverrode protests and allowed a massive KMart to be built along the Interstate at the edge of the city core. Now it and a huge parking lot are empty, trumped by a newer nearby Wal-Mart. And a truck stop nearby was disallowed, but all the asphalt remains, while the city plans: more parking garages. Dumb Growth, I tellya!

Linn Davis's picture
Linn Davis - Feb 2, 2010

I had the same question about the taco shop as Dave, but here's the thing: Not only does nobody get things re-upholstered anymore, but the shop is also in a location that's much more suited to selling hip clothes and food than to selling cars or vacuum cleaners or upholstery services. That's a point Hartman is trying to make, and it's an unfortunate thing for any city, I think.

A neighborhood street like Hawthorne, which used to have a variety of shops, now has more swanky bars and fewer places doing household repairs and selling basic day-to-day necessities at reasonable prices. It's perhaps an inevitable consequence of gentrification, but that doesn't curb the annoyance of having to go all the way out to the suburbs to find a decent hardware store. Or of having a less-diverse inner-city.

Dave Taylor's picture
Dave Taylor - Feb 1, 2010

"Someone wouldn't be able to buy this building back and open up an upholstery shop and make the numbers work."

Explain to me how the numbers work for taco sales to pay for the $390k mortgage that's on this building. Dig a little deeper, please, Marketplace because this makes no sense.

Seems like more evidence of the "more money than brains" economy (especially in hyped places like Portland) that was ubiquitous from 2002-present.