CGI

CGI fails to generate box office success

Mar 4, 2013
This weekend, 'Oz the Great and Powerful' opens at the box office. The special effects wonder cost Disney a reported $325 million, most of which was spent on CGI.
Posted In: movies, disney, CGI

CGI in ads grows more popular

Nov 5, 2012
The Swedish furniture maker Ikea increasingly relies on CGI -- computer-generated imagery -- to "make" the items in its catalog. It's enough to raise the question of whether computer graphics could ever replace people in the fashion photography business.
Posted In: fashion, CGI, Ikea, Black Friday