Marketplace for Wednesday, March 6, 2013

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Episode Description 
Managers might send out dozens of “great job” emails each day -- but does it help motivate employees? Freakonomics finds out. Adriene Hill takes a look at why the Dow Jones Industrial Average still commands so much attention. The FAA has released a list of 173 airports that could have their control towers closed next month because of budget cuts. Freight railroad operator BNSF announced it's switching from diesel fuel to natural gas. Families are hiring financial advisers to help them squeeze out every possible penny for college. And author Jonah Berger talks about why things become trendy.

Navigating the financial aid maze

More parents are turning to college financial planners for advice on how to pay for college.
Posted In: college, financial advice, financial advisor, financial aid

A smart fifth-grader could compute the Dow

The Dow Jones Industrial Average is widely cited but has limitations as a market index. It doesn't take into account the size of companies, only their stock price.
Posted In: Dow

Why we follow trends (even bad ones)

One marketing professor's look at why some foods, music and names enter the zeitgeist, while other things don't.
Posted In: trends, yogurt, psychology

Martha Stewart, Macy's & the meaning of 'store'

The court battle pitting Macy’s against J.C. Penney and Martha Stewart turns a simple idea -- a store -- into a legal and philosophical quagmire.
Posted In: Retail, JC Penney, Macy's, Martha Stewart

Railroad to make shift to natural gas locomotives

BNSF, the railroad owned by Warren Buffett's Berkshire Hathaway, should profit by switching to cheaper natural gas. Buffett's company also has a big stake in natural gas.
Posted In: railroad, train, natural gas, Berkshire Hathaway, Warren Buffett

When negative is positive: Freakonomics on feedback

Sure, we all like to hear compliments. But if you’re truly looking to get better at something, criticism is what will get you there.
Posted In: freakonomics, psychology

Next up on the sequester tarmac? Corporate jets

The Federal Aviation Administration has identified dozens of airfields that could be closed, many of which are regularly used by business travelers and executives.
Posted In: sequester, sequestration, airports, corporate jets

Boehner criticizes stoppage of White House tours

"I'm disappointed the White House has chosen to comply with sequestration by cutting public tours," the Speaker of the House said.
Posted In: sequester, sequestration, Boehner, white house

Music from this show

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Sunday (Instrumental)
9th Wonder
The Hardest Part
It. 122
Alexander Robotnick & Ludus Pinsky

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