Marketplace for Wednesday, April 22, 2009

Episode Description 
Marketplace for Wednesday, April 22, 2009

Tweeting execs walk a fine line

Executives are increasingly using Twitter. Kai Ryssdal speaks with Cisco Chief Technology Officer Padmasree Warrior about the balance executives must find to Twitter their personal musings, yet still be ambassadors.
Posted In: Science

Marketers build brand loyalty in schools

Many marketers try to get their products into consumers' hands as early as possible to build brand loyalty. That means companies are heading to the classroom. Sean Cole reports.

President Obama's overall grade: C+

As the Obama administration moves closer to its 100th day, commentator Robert Reich gives his report card.

An overflow of green marketing

Companies are coming out in full force to show their support for green on Earth Day. But is all this green marketing effective? Jennifer Collins reports.

How the economy is affecting the poor

The World Bank has cautioned the public to not forget about the poorest countries in this downturn. Kai Ryssdal speaks with World Bank President Robert Zoellick about how developing nations are being affected by the recession and what can be done.
Posted In: Charity

Did Roche pay too much for Genentech?

When drug maker Roche bought Genentech, it was counting on the success of the pharmaceutical company's cancer drug Avastin. But the drug didn't prevent the recurrence of colon cancer in clinical tests. Janet Babin reports.
Posted In: Health, Mergers and Acquisitions

Credit defaults may be next big problem

President Obama is preparing to meet with credit card firms to discuss the fees and restrictions they slap on users -- which aren't helping with delinquencies. Stacey Vanek-Smith reports.

Geithner: U.S. a big contributor to crisis

Treasury Secretary Timothy Geithner says the U.S. is largely to blame for the world's financial crisis. Steve Henn reports that the U.S. still needs the world's help to clean up the mess.

Music from this show

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Bromas
Tristeza
Miniature Birds (Album)
Grand Archives
No Time
The Guess Who