Marketplace Morning Report for Friday July 11, 2014
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Wells Fargo has 17 straight quarters of positive earnings, but that might change on Friday. Bank profits have been hit by lower-than-expected home sales, a cap on low short-term interest rates, and billions in settlements to the U.S. government in the wake of Wall Street’s collapse last decade. Plus, a few different advertisers are airing dual language ads during the World Cup. Also, as the World Cup Finals come to an end, we look at a group of women soccer players hoping to draw more women into the sport as players. And after, big brands are starting to advertise on the social media accounts of people with large followings on Instagram, YouTube, and Vine. And for these "influencers," the advertising dollars are lucrative. But how do these two navigate social media and find each other? Enter the matchmaker.
Interest rates. How brands hook up with social media personalities.
Posted In: World Cup, advertisements, Spanish language
Some advertisers are using the World Cup to experiment with bilingual ads on English networks.
Posted In: Wells Fargo, Banks
Wells Fargo has 17 quarters of positive earnings, but that might change on Friday.
Posted In: social media, instagram, Vine
Big brands want to advertise on the social media accounts of people with large followings. How do they find them? Enter the matchmakers.
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