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Marketplace Morning Report for Friday July 11, 2014

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Wells Fargo bank
Episode Description 
Wells Fargo has 17 straight quarters of positive earnings, but that might change on Friday. Bank profits have been hit by lower-than-expected home sales, a cap on low short-term interest rates, and billions in settlements to the U.S. government in the wake of Wall Street’s collapse last decade. Plus, a few different advertisers are airing dual language ads during the World Cup. Also, as the World Cup Finals come to an end, we look at a group of women soccer players hoping to draw more women into the sport as players. And after, big brands are starting to advertise on the social media accounts of people with large followings on Instagram, YouTube, and Vine. And for these "influencers," the advertising dollars are lucrative. But how do these two navigate social media and find each other? Enter the matchmaker. 

PODCAST: Making money off Instagram

Interest rates. How brands hook up with social media personalities.

Why you might seeing English subtitles on Spanish-lanuguage TV ads

Some advertisers are using the World Cup to experiment with bilingual ads on English networks.
Posted In: World Cup, advertisements, Spanish language
Wells Fargo bank

Wells Fargo, other big banks could see lower profits

Wells Fargo has 17 quarters of positive earnings, but that might change on Friday.
Posted In: Wells Fargo, Banks

Social media's new matchmakers pair users with brands

Big brands want to advertise on the social media accounts of people with large followings. How do they find them? Enter the matchmakers.
Posted In: social media, instagram, Vine

Music from this show

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Somnium
Rodrigo Y Gabriela
Seven
Fever Ray
Cuban Swing
Will Magid
Standing in the Rain
Sina Makosa
Les Wanyika
Cuban Swing
Will Magid