ad-tracking

Ratings, ad revenue and the NBA Finals

By Adriene Hill

June 02, 2016

LeBron James of the Cleveland Cavaliers shakes hands with Stephen Curry of the Golden State Warriors after the Warriors defeat the Cavs to win Game 6 of the 2015 NBA Finals at Quicken Loans Arena last year. — Ezra Shaw/Getty Images

The NBA Finals start Thursday, with a rematch between Golden State and Cleveland.

POSTED IN: ad revenue nba finals basketball television

Brave's new browser sets newspaper publishers on edge

By Annie Baxter

April 08, 2016

The New York Times is one of the publications that has sent a sent a cease-and-desist letter to Brave. — Mario Tama/Getty Images

U.S. newspapers are up in arms about Brave Software's ad-blocking browser.

POSTED IN: Brave Software ad blocking newspaper publishers newspapers

New doc shows our evolving relationship with big data

By Ben Johnson

February 24, 2016

A staff member at the Somerset House in London stands in front of an art exhibit themed on big data. Rick Smolan, executive producer of the film "The Human Face of Big Data," says our relationship to data isn't black and white. — JUSTIN TALLIS/AFP/Getty Images

It's not all black and white.

POSTED IN: big data data pbs data tracking tracking natural disasters Health

The new frontier of voter tracking

By Kai Ryssdal

February 10, 2016

One company is tracking voter characteristics using their mobile footprint

POSTED IN: 2016 election voting voter tracking

Codebreaker - Is It Evil? Ep 7: Data Tracking

By Ben Johnson and Clare Toeniskoetter

December 23, 2015

Marketplace Tech and Tech Insider on data tracking.

POSTED IN: tracking data tracking codebreaker

Black boxes for truckers

By Sally Herships

November 02, 2015

Tractor-trailer rigs are parked at the Petro truck stop in El Paso, TX. A new rule requiring truckers to digitally record driving hours is expected to pass this week. — Joe Raedle/Newsmakers

A new rule requiring truckers to digitally record driving hours may soon pass.

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Digital ad industry looking for less annoying options

By Molly Wood

October 26, 2015

Ad blocking is estimated to cost $22 billion in lost ad revenue this year. — Atsushi Tomura/Getty Images

"Those laws of physics are different on mobile."

POSTED IN: ads ad blocking

A new older generation may attract more ad dollars

By Scott Tong

August 14, 2015

Arsenio Hall and Grammy-award winning producer and musician Emilio Estefan attend an AARP event in Miami Beach, Florida. — Aaron Davidson/Getty Images

Senior citizens aren't acting like old people, and some advertisers are noticing.

POSTED IN: AARP ad agency young adults