How an urban hiker in Kansas City turned her side hustle full-time

Oct 9, 2023
"After having my urban hikes for about a year, I realized that if I wanted my business to grow, that I would need to focus full time on it, and that was a scary leap," said Lisa Peña, owner of Urban Hikes Kansas City.
Urban Hikes Kansas City owner Lisa Peña shows off a mural by artist Fem_nine on a hike.
Courtesy Lisa Peña, mural by artist Fem_nine