In China, livestream sales flourish in time of COVID-19

Jul 27, 2020
Struggling retailers hope livestreaming will provide a lifeline. Aspiring influencers don't always strike it rich.
Former livestreaming influencer Sam Tian says making it in the industry is largely a matter of luck.
Charles Zhang/Marketplace

China's livestream sales: How brands reach consumers during COVID-19

Apr 6, 2020
Consumer spending plummeted while people stayed home. But Taobao saw livestream sales sessions double on its app.
Songzi during a marathon six-hour livestream broadcast selling cosmetics.
Charles Zhang/Marketplace

Marketing to the Chinese LGBT community

Jun 9, 2015
A subsidiary of Alibaba is sponsoring same-sex couples coming to the U.S. to wed.