🖤 Donations of all sizes power our public service journalism Give Now

How does a water bottle go viral — and stay viral?

Feb 21, 2023
Stanley, the popular drinkware brand, has transitioned from venerable camping staple to TikTok sensation.
A woman with a Stanley tumbler in hand. Short-form social media has accelerated the trend cycle of various products, says marketing professor Justin Huang.
Courtesy Stanley