Stanley tumbler Archives - Marketplace

How does a water bottle go viral — and stay viral?

by Hannah Baggenstoss

Feb 21, 2023

Stanley, the popular drinkware brand, has transitioned from venerable camping staple to TikTok sensation.

A woman with a Stanley tumbler in hand. Short-form social media has accelerated the trend cycle of various products, says marketing professor Justin Huang.

Courtesy Stanley