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Sales projections

How does the weather affect what we buy?

by Amy Scott and Minju Park
Sep 20, 2021
Some businesses are turning to weather analytics to proactively prepare for the potentially more volatile conditions resulting from climate change.
In 2020, the U.S. had a record 22 climate disasters with losses exceeding $1 billion each, government data shows. Bill Kirk, CEO of Weather Trends International, advises companies on adapting to changing conditions.
Money Sharma/AFP via Getty Images
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