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Running shoes

"Super shoes" take their place in the $50B running shoe market

by Izzy Greenfield
Jan 17, 2024
The high-tech footwear — often starting at $250 — is helping athletes run faster. But is it the "winning ingredient"?
Kelvin Kiptum sports a pair of "super shoes" at the 2023 Chicago Marathon.
Michael Reaves/Getty Images
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The sneaker market is evolving, and Nike is running to keep up

by Kristin Schwab
Oct 4, 2023
While the industry used to be all about the look — think Air Jordans — now it’s about the technology.
World-record breaker Tigist Assefa, right, poses with the Adidas Adizero Adios Pro Evo 1, a shoe that weighs less than a third of a pound, costs $500 and is designed to be worn once.
Luciano Lima/Getty Images
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