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Kellogg buys Pringles for $2.7 billion

Feb 15, 2012
The breakfast cereal king takes a shot at owning the between-meal-eating category as well.

Kellogg's snacks on Pringles

Feb 15, 2012
The cereal giant will pay $2.7 billion for the chips in the cardboard tube. Pringles gives Kellogg's a bigger stake in the after-breakfast market. But why such a high price?