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Marketplace Morning Report

It's a marathon, not a Sprint-T-Mobile merger

Nov 15, 2019

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Daily Pulse

Kellogg buys Pringles for $2.7 billion

by Joel Patterson Feb 15, 2012
The breakfast cereal king takes a shot at owning the between-meal-eating category as well.

Kellogg's snacks on Pringles

by Amy Scott Feb 15, 2012
The cereal giant will pay $2.7 billion for the chips in the cardboard tube. Pringles gives Kellogg's a bigger stake in the after-breakfast market. But why such a high price?