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Name image likeness

College stars' name and image deals vs. the health of athletic departments

by Kai Ryssdal and Nicholas Guiang
Mar 15, 2023
The channeling of NIL cash to athletes poses a risk to athletic department funding. Author Bruce Schoenfeld explains.
As March Madness rolls around, author Bruce Schoenfeld discusses how NIL deals are affecting funding for college athletic departments.
Ronald Martinez/Getty Images
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