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The Avengers' best superpower might be merchandising

May 4, 2015
...and it's more than toys: Got room in your house for an "Avengers" waffle iron?

'Fifty Shades' of merchandising

Feb 12, 2015
Adapting the kinky bestseller puts the business of film tie-ins in a 'Grey' area.

Ahh... The scent of alma mater...

Jun 24, 2013
Notre Dame is the latest school to market its own fragrance.

Tolkien's estate battles over 'Hobbit' rights

Nov 28, 2012
The issue isn't "Hobbit" action figures and merchandise, but intangible uses like a Hobbit ringtone.