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Flower sales

“It wasn’t what we wanted, but its what we expected”

by Kai Ryssdal and Maria Hollenhorst
Feb 22, 2023
A flower company CEO reflects on a shifting economic landscape.
Christina Stembel, CEO of Farmgirl Flower, an online flower delivery company.
Photo by Anna-Alexia Basille
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For this flower company CEO, it’s not just about growth

by Kai Ryssdal and Maria Hollenhorst
Feb 23, 2022
After laying off more than 200 people, Christina Stembel hopes to cultivate a healthy company — not just a growing one.
Christina Stembel, CEO of the direct-to-consumer company Farmgirl Flowers, said inflation and Apple’s new privacy policy are forcing her to pass higher costs on to customers.
Courtesy Farmgirl Flowers/Anna-Alexia Basille
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COVID-19

This flower company survived Mother’s Day, but the future remains uncertain

by Kai Ryssdal and Maria Hollenhorst
May 11, 2020
“If there’s a recession on the horizon, we’re all just going to be at the mercy of what that looks like,” said Christina Stembel, CEO of Farmgirl Flowers.
For companies like Farmgirl Flowers, the second weekend in May is one of the most important of the year.
Boris Horvat/AFP via Getty Images
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