Stories Tagged as
The marketing tactics behind those odd weights and sizes you see at the supermarket
Eleven and a half ounces of coffee in a package, 19.4 ounces of dish soap in a bottle. Could it be the "difficult comparison effect" at play?
A comparison-shopping site for health care
Silicon Valley venture capitalists bet big on a startup that says it will let consumers compare prices for medical procedures. Those can be very tough numbers to come by.