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Turns out, shame and fear don't fight cancer

May 21, 2014
What we can learn from one clinic's experiment with mammogram "marketing".

Study casts doubt on value of mammograms

Feb 12, 2014
But years of awareness campaigns and PSAs have patients asking for them, and doctors prescribing
A woman waits outside the mammogram and women's health services area on the first day of the fourth annual free health clinic at the Los Angeles Sports Arena in downtown Los Angeles September 27, 2012. 
Robyn Beck