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More American tourists are visiting Europe

In recent years, American tourists have flocked to Europe. Portugal and Greece in particular have seen a lot of growth.

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According to recent data, in 2026, more than 44 million Americans have traveled outside the U.S. to date.
According to recent data, in 2026, more than 44 million Americans have traveled outside the U.S. to date.
Nick Paleologos/SOOC/AFP via Getty Images

According to recent reports, Americans account for 15% of all luxury spending in European countries.

And despite many countries dealing with tourism pushback from locals, many businesses still appreciate Americans, in part, due to tipping culture.

“The strategy [for European countries] is fewer tourists, but wealthier tourists,” said Chelsey Dulaney, a London-based reporter for the Wall Street Journal. “In some ways, American’s help them find that balance because they are such high value tourists.”

“Marketplace” host Kristin Schwab recently spoke with Dulaney about the growing dominance of the American tourist in European countries, and the balance between tourism and the health of the local economy.

To hear their full conversation, click the audio player above.

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