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The key to a good car key

Well-designed key fobs tell consumers what to expect from the vehicle they’re about to get into, says Hannah Elliott at Bloomberg.

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Although we're in an era of apps, there are a small contingent of folks who actually still like to hold something tangible, said Hannah Elliot, a reporter at Bloomberg.
Although we're in an era of apps, there are a small contingent of folks who actually still like to hold something tangible, said Hannah Elliot, a reporter at Bloomberg.
Ulises Ruiz/AFP via Getty Images

Car brands have long made keys that bear a logo or stamp to represent the brand. But in the last 10 years, key fobs, or electronic keys, have become a calling card of sorts.

“Marketplace” host Kai Ryssdal spoke with Hannah Elliott, a staff writer at Bloomberg Businessweek, about the tiny objects luxury carmakers can’t afford to get wrong.

To hear their conversation, use the audio player above.

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