Pottery Barn is one of many retailers focusing more on business outside the U.S. And it seems to be a strategy to offset the cost of tariffs, and the potential downshift in spending from American consumers.
Recent polling shows a significant decline in the United States’ global reputation, and that’s showing up in how people outside the U.S. are shopping. This is especially true in Canada, where anti-American backlash is changing consumer and business behavior.
Hungry for lower prices, shoppers are reaching for generic brand goods. “The quality of the food is good, and it tastes good,” says The Atlantic’s Ellen Cushing.