Retail

Deana Burke, co-founder of the media company Boy’s Club, created a fake natural deodorant to see if agentic AI might recommend it to potential customers. It did.

Indie booksellers are booming, and Barnes & Noble has been taking notes.

Older athleisure brands like Lululemon have had a rocky year. But Americans’ appetite for exercise offers a glimmer of hope.

Some vendors make all their money for the year in less than two weeks. Which makes the fair food business high reward, but also high risk.

For years, brands never really paid attention to Reddit. But as LLMs and AI bots scrape the internet, Reddit has become valuable internet real estate for marketers.

Shein first tried going public in 2020, but consumers have raised concerns around the fast-fashion giant’s environmental and labor practices.

TikTok has become a major driver of brick-and-mortar stores’ success.

You may drive yourself crazy researching the best price. But at the end of the day, you want to come out feeling like you got a good deal.

Best Buy announced this week that it’s raising its outlook for the fiscal year. This follows a second quarter that saw the retailer’s comparable sales increase 4.1%.

Some are lowering prices, while others are using the money to offset costs.