Jun 27, 2019
What’s a pioneer firm to do when its competitors copy its successful trend?
LaCroix dominates the flavored seltzer market, but its market share is fizzling as competitors sweep in.
A bucket of tangerine-flavored LaCroix.
Randy Shropshire/Getty Images
National Beverage, the company that owns LaCroix, is reporting a second straight quarterly sales decline. The company is facing a common problem in business: how to maintain your leadership in producing a product that’s easy to copy.
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