We live in a modern world filled with awe-inspiring technological innovations… so why is it so difficult to collect texts and phone calls across multiple devices?

Gregg Fienberg, executive producer of HBO’s True Blood, helped design a new app called CallPlease that tries to solve the problem of missing a message or text. 

Click on the audio player learn how CallPlease helped his assistant climb the corporate ladder, and what TV production has to do with app-making. 

*CORRECTION: Gregg Fienberg’s last name was mispelled in the original version of this article. The text has been corrected.